Packaging has many facets. The packaging may require significant engineering efforts to meet legal requirements, fit into the vendor’s shelf space, and accommodate product aesthetics and legal labeling requirements. Various modes of packaging can result in higher or lower costs and sales volumes that are more difficult to predict. This article discusses various modes of packaging and how they can impact your business. Here are some important factors to consider when selecting a packaging mode. Listed below are some common examples of the various modes of packaging and their respective benefits and disadvantages.

Protection of contents

Several ways to protect the contents of a package are available. For example, trademark law protects the public association with a specific commercial name. Copyright protects the distinctive look of a product, and may be applicable to packaging as well. The Copyright Office offers two examples of packaging designs. Geometric shapes, which are common, may not be sufficiently creative to warrant copyright protection. A common shape placed in a non-rectangular pattern can be creative enough, though.

Convenience

The phrase convenience in packaging has become a universal tagline, but there’s no clear definition. Packaging innovation can be worthless if it doesn’t stand out or delivers the right message. Convenience in the personal care category, for example, has a deeper meaning. What’s more, consumers can interpret convenience in packaging in their own ways. Listed below are a few ways to make your packaging more convenient for consumers.

The ability to open a package is a vital part of convenience in flexible packaging. But convenience encompasses many other aspects. Today’s consumers use many products on-the-go. As a result, convenience in packaging must address how well a product integrates into consumers’ lives. One of the best examples of convenience in packaging is the beer can. The ring-pull device allows consumers to open the can with one hand.

Branding

A brand is a collection of products and packaging that make a product stand out from the competition and strengthen its appeal. A Nielsen Breakthrough Innovation Report analyzes 9,900 product launches in Europe and confirms the importance of packaging design. Of the eleven most successful products, eleven reached sales of at least EUR7.5 million in their first year and accounted for 90% of all sales in their second year. If your brand is new, make sure your packaging is attractive and stands out from the competition.

Branding is the process of giving a specific product a unique identity and image, a distinctive identity that sets it apart from the competition. A well-designed packaging can increase brand loyalty, attract new customers, and promote a specific product’s popularity. Branding is also important in protecting a product and ensuring its safe delivery. Branding can be done with the use of packaging design and printing. Here’s how it works:

Publicity

If you want your customers to notice your products, consider implementing publicity on packaging. This simple method can increase your sales by increasing brand awareness. In supermarkets, consumers pass over 600 items every minute – one every tenth of a second. If you want your customers to notice your products, make your packaging attractive and compelling. You can include display elements, tear-off coupon blocks, and point-of-purchase devices to increase customer attention.

Cost

The total cost of packaging varies significantly depending on the type of packaging used. It may include the cost of raw materials, cost per piece of packaging, cost of assembly, time spent on sealing, and more. Packaging costs also vary widely depending on the type of production and delivery methods. When selecting a packaging service, companies should ask themselves a few questions about the process and cost of manufacturing. Here are some of the questions to ask to minimize the cost of packaging for your company.

When calculating the cost of packaging for your business, it is important to understand what your competitors are spending on their packaging. Many companies do not account for hidden costs associated with storage and inventory. For example, a company may pay less for storage space in one region than in another. Another consideration is how to manage unused inventory. Finally, the cost of packaging can vary widely based on volume. Fortunately, there are many ways to calculate packaging costs and keep them within budget.